William Walker Atkinson
“In this manual I shall use the term “Mental Fascination” is the sense of: The action of a Mental Force that powerfully influences the imagination, desire ,or will of another.
This is my own broad definition which includes all the varied phenomena of Personal Magnetism, Psychological Influence,Hypnotism, Mesmerism, Charming, etc., etc., all of which I hold to be but varying phases of phenomena of one Force.
What is the nature of the Force which produces that which we call Mental Fascination, which latter I have defined as “The action of a Mental Force that powerfully influences the imagination, desire or will of another?” Mental Fascination is the manifestation—what is the nature of the Mental Force that powerfully influences?
As you will see in some of the following chapters, there have been many theories advanced to account for this Force, the theories varying from “magnetic fluids” to mere simple suggestions on the part of the influencing person.”